Voice search is undoubtedly the wave we’re currently riding into the future, and its a big one. Here’s why:
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Internet of Things
The “Internet of Things” is simply a way of referring to the increasing interconnectedness of all our appliances. Newer models of televisions, refrigerators, and even coffee machines are now touting internet connectivity as a main feature. It’s not unlikely to believe that within ten years time, the owner of a modern home will be dictating to their surroundings what music they want to listen to, how bright their lights should be, even how brown they want their toast.
Of course, these specific examples don’t help your business gain customers. But it’s an important look into how we as people will be interacting with our possessions for years to come.
The time dedicated to building an online presence for your business and thinking about how to advertise efficiently is time well spent.
A more prudent example would be asking your fridge to stock up on groceries from Amazon - sounds a little far out? It’s already happening - in fact, back in 2017 Samsung introduced it’s newest “smart fridge”.
As these products become more and more ubiquitous in our everyday lives, we become more accustomed to asking our devices for what we need.
Alexa, Google Home, et al.
Speaking of ubiquity, digital home assistants are becoming more and more commonplace in homes across the world. This is where your business can really start to shine in the current age of voice command SEO.
Let’s say you own a shoe store - one of four or five in your area. When a potential customer needs a new pair of shoes, the standard course of action would be to go online, look up shoe stores in the area, and make a decision based on a variety of factors, such as reviews, current stock, and so on.
There’s already a multitude of strategies you could (and should!) be implementing in order to reach the top of standard search results. But what about someone asking Alexa to help them find shoes?
You need to ensure your business is properly optimized for voice search commands. It’s not enough to target standard keyword searches anymore - searches are becoming more conversational as an obvious, but often overlooked, result of voice search taking over.
“Where can I find shoes near me?” “Find me shoes close by” “I need size 9 sneakers”, and so on.
The future is now
While many companies seem to be stuck in the “old” ways of optimizing their websites for specific keywords, it’s now extremely important to also optimize for these conversational search terms. We hope this article helped open your eyes to the importance of future-proofing your business - as we’re sure you’re aware, technology is changing the landscape of marketing faster than ever, and we want to make sure you’re keeping up!
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