How to choose the right location for your salon

by Lena
3 December 2019

Reading time: 2 minutes

smiling brown haired woman with red nails holding up a map while outdoors

As with any other business, finding the perfect location for your hair salon is essential. It is without a doubt one of the most important decisions you have to make as a salon owner and can be quite challenging. You need to invest a lot of time in research and think about all the possibilities you have in order to find a location that will be best for both you and your clients. But, what is best? And does the perfect location even exist? There are many factors that need to be considered. In this article, we wrote down our top tips on what to look for when choosing the perfect salon location!

Visibility & accessibility

One of the top priorities when selecting a location for your salon is visibility, and accessibility. Your salon needs to be visible and easily accessible by car, public transportation, pedestrians, and even wheelchairs. If you want your clients to come back often, you need to be situated where they can easily make there way to you. In order to attract new clients, your salon needs to grab people’s attention. If you’re located on a main road or in a busy area, potential customers can easily see your salon and walk in for a haircut, coloring service or any other treatment. If you’re looking at a location near the West Side in Manhattan, like Chelsea or Meatpacking District, it may be good to provide your customers free parking. Same goes for if you’re looking at a prospective location in the Lower East Side. That’s because, not only is the area close to NJ, but most people in these areas often come from New Jersey, and it would be a nice touch to have their cars in consideration. This certainly appeals to clients as they don’t have to worry about where to leave their car while getting pampered.

asian woman in sunglasses leaning against a reflective window while holding shopping bags and a phone and wearing a shirt with vertical black and white stripes and black pants

Know your clientele

People typically design their life to make use of the things around them. If your salon is in the middle of the city for example, you’ll attract a lot of business, people and customers who are around due to appointments, shopping, and tourist attractions. If you’re located in an area around the city center, you’ll attract the people living there. So, in simple words : before selecting your salon’s location, you need to know what kind of audience you want to attract. Only if you understand your local audience and offer the services and products that appeal to them, your salon will stay in business successfully.

We have several ways in being able to analyze geo based demographics that can help you with your first salon, or your next expansion!

Research competitors & other relevant businesses

When searching for different options, don’t forget to take a look at other salons and relevant businesses in the area. Check out what kind of services other salons offer, their prices and their specialization. You need to make sure there is a market gap for you in the area you plan to settle. In order to attract clients, you need to stand out and be different. There simply would be no point in setting up a business that offers the exact same experience like another salon next to it. In order to stay in business and attract new clients, it’s a good idea to open close to other relevant businesses that target a similar audience, such as other small businesses, flower shops or restaurants. By doing so, there is a high chance to attract people and make them pop in and book an appointment.

Salon’s size

hair salon interior in black and white with sink mirrors and couches

Another factor is the layout and sizing of the salon, and of course the costs. Think about the size that your salon really needs, and don’t rent or buy something that might be too small or too big. Salons usually range from 1,200 to 2,000 square feet. You’ll need separate areas for reception, retail, washing station, main services, employee room, restroom and storage. Don’t make the mistake and move into a space that fits your needs by only 90%. Keep on searching until you find THE perfect property for your future salon!

Open your salon

No matter where your salon is or will be located, the next most important thing for you is marketing. You need to present your business perfectly offline as well as online in order to be successful long term. You’ll need to create an outstanding online presence with listings distribution, social media accounts, a modern website, online booking, and much more. This is what we excel in, and we want to help create longevity with you. Get in contact with us now and learn what we can do to help your salon win in your area. We’re looking forward to hearing from you soon!