Salon Marketing Ideas For The Holiday Season

by Lena
22 November 2019

Reading time: 2 minutes

smiling black haired woman in a sequined sweater holding a champagne flute in front of a white christmas tree and black christmas stars with yellow lights over them

The holidays are around the corner, which means it’s time to spice up your salon's marketing! Thanksgiving, Christmas, New Years Eve - all these occasions invite you to create special promotions that will be beneficial for both you and your clients. There’s no other time of the year that is marketed more than this season. There are never more clients looking to get a fresh cut, color, or gifts for their loved one’s. And there is no reason for you to miss out on planning some of the greatest campaigns to showcase your salon! Read on to discover your next marketing ideas that will surely help your salon thrive through the holidays!

Adjust your hashtags

Hashtags help draw attention to your salon’s social media posts. They help you organize and promote your posts and make it easier for potential clients to find and follow your salon’s account. During the holiday season, you may want to consider adjusting your hashtags for best results. People search for inspiration, and thanks to targeted hashtags, you can help them find your content. Here are some examples on what hashtags to use during the holiday season:

black, white and yellow hair product bottles placed on thin paper in a black gift set box over white wooden planks

Retail Gift Sets

The holiday season is the season of giving. People love to treat their loved one’s, or themselves, with presents. Always high on demand are beauty gift boxes, such as hair care sets like the ones from Oribe or Kerastase for example. No matter which brand your salon retails - most of them will offer discounted, limited editions specially designed for the holiday season. And even if they don’t: get creative, pack some boxes yourself! Don’t hesitate to stock your shelves full of hair care gift sets - your clients will love them.

Organize Charity Events

The holiday season is the perfect time to show that you honestly care about your community. Organizing and joining charity events are a great opportunities to do something good and promote your salon at the same time. For example: donate beauty products your salon no longer needs to a women’s shelter, organize a toy drive or support non-profit organizations in any way. Let your clients collaborate and join your gift-giving event and set up a box at the reception where they can donate unused beauty products, money or toys. Spread some love!

Advent Calendar

Let’s be honest: who doesn’t love advent calendars? Therefore, you may want to think about creating an advent calendar for your salon to count down the days until Christmas! The best platform to realize this idea is social media. Share something remarkable everyday with your clients. Some great ideas for posting would be special offers, discounts, giveaways or any other treat you want to offer your customers. By doing so, you have the chance to attract new clients and simultaneously improve the relationship you’ve built with your existing customers.

profile of a woman in a white sweater sitting in a white room with her arm over a white table and black hair tied in a high knot

Spread Holiday Hair Inspiration

No matter if on Youtube, Social Media or blogs - sharing some holiday styles you created with your clients, tips, tricks and hair tutorials all do extremely well in this time of year. Everyone is looking for inspiration. People want to see outstanding Thanksgiving hairstyles, beautiful winter hair colors, glamorous Christmas looks and sparkling styles for New Years eve. By giving potential clients the inspiration they’re looking for, you’re likely to grow your customer base and increase the amount of appointments. Tip: stand out from the crowd and showcase extravagant, unique styles. Show everyone what you’re able to do and why you’re different than all the other hair salons in your area.

Update Your Voicemail

In case some of your clients do not use your online booking option, make sure to update your voicemail. Nothing beats a nice greeting to get your clients excited for the upcoming holidays! Also, remember to give information about your opening hours during the holidays and point out your online booking option in case someone calls outside your hours of operation. This will help you prevent your clients from going to another hair salon in the event that they need a service immediately.

Start preparing your salon’s holiday promotions

Are you excited to try our salon’s marketing ideas for the holiday season? These ideas come from all the successful salons we work with, combined with the marketing experience we share at Flutter Media. In case you need help realizing your digital marketing strategy, get in contact with us! We’d love to be part of your hair salon’s holiday promotions. If your salon has already experienced successful holiday specials in the past, please share them in the comments.

Happy Holidays!