Reputation Management

by Lena
7 November 2019

Reading time: 1 minute

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Today, the online reputation of a business is defined by its customers.

Reviews, accurate business information, and social media activity impact their reputation and whether a consumer decides to do business with them. Businesses need a way to manage all of these factors in a scalable way.

With Reputation Management, we can help you stay on top of online activity affecting the reputation of a business, including reviews, listings, and social media, helping you make expert recommendations while providing proof of performance.

What is reputation management?

The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.

With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7 - and local business owners need to be paying attention.

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How are more reviews generated?

Did you know, 80% of happy customers will post a review if asked to do so? People rely heavily on user reviews; online is the new word of mouth and it’s imperative that your business has good reviews or you run the risk of losing trust. It is also known that someone who had a bad experience is more likely to leave a review (without being asked) than someone who had a good experience. Reviews are the thorn in some business owners’ sides, especially the ones who have established themselves over 5, 10, 20+ years that have an otherwise good reputation within their community. These business owners who utilize our review generation tactics can produce new, 5-star reviews amazingly quick. Good reviews can be filtered from bad ones, allowing only good reviews to be publically featured using our quarantine system.

Why is it crucial to have consistent reviews generated for my business?

Consumers are 8 times more likely to visit a business with a review rating of four stars or more.

Once a business can consistently generate a few 4-5 star reviews every month, that business will look more and more reputable, eventually doubling or tripling the number of reviews their competitors have, giving you a better chance of winning a potential customer who makes their decision online.

FUN FACT: 90% of consumers make their buying decision online before they enter your store.

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