Targeting on Facebook and Instagram is often complex and misunderstood. Our recipe for success is to reach a highly targeted audience the optimal number of times within a certain time period.
What if we told you that skynet is real? Ok, it isn’t, however we can come pretty close! Imagine being able to display your ad offers to past’ customers, nearby customers, and even your competitors’ customers. With geo-location ad targeting technologies, you are capable of properly displaying your offers online in and around virtual zones set up by unique addresses.
Native advertising is a type of advertising that fits the natural form, look, feel, and function of its environment. This means native ads can come in many different formats so that they can better blend into their surroundings.
Prospecting is a way to advertise to a highly targeted audience even before they reach your website. It is an effective strategy to attract new audiences who are likely to convert and become customers, as well as build your book of business.
Retargeting converts window-shoppers into buyers. Generally, 2% of website visitors convert on their first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
It is important to promote your business in ways that find an audience directly searching for your product or service. In other words, it wouldn’t make sense to offer food to people who just finished eating, would it?